C L I E N T L I S T
IHG
Carr Workplaces
Protect Your Bubble (UK)
Georgia Pacific
Grady Healthcare
Merial
Sony (USA & Canada)
AT&T
Georgia Lottery
E X P E R I E N C E
Southwire Company
Director of Marketing and Development
Sept 2017 - Present
• Working with Channel Marketing to build buyer personas to highlight key B2B and B2B2C market segments.
• Pinpointing and developing external and internal audience trends that highlight content needs.
• Manages production and distribution of ancillary content that supports product and brand awareness.
• Developing the go to market strategies and value propositions for new vertical markets and identifying Southwire’s competitive advantage.
• Conduct trainings and workshops for internal stakeholders around subject matters including strategic planning, self-awareness/development and current marketing trends.
• Prepare presentations and reports for the Board of Directors.
• Investigate and articulate opportunities for program partnerships and strategic alliances that will strengthen the company’s brand internally and externally.
• Champion of Spectrum, an employee resource group focused on minority and marginalized employees. Responsibilities include: curriculum development, event planning, presenting statistics to senior leadership, inclusivity and diversity training/workshops, leading a company-wide book club and more.
Director of Marketing, Content Creation
Feb 2016 - Present
• Managed ideation, creation and distribution of print and digital content requests.
• Honored to inspire, motivate and coach a team of 8 highly skilled marketing/design professionals.
• Developed a comprehensive vision for combining the digital and print groups to support the overall organization.
• Managed a marketing budget for staffing, resources and CAPEX.
• Perform market targeting, positioning and segmentation for construction market products and services.
• Evaluated and adopted new media technology; building and solidifying a tech stack.
• Accountable for forecasting, analyzing and reporting on campaign results.
• Consistently kept abreast of industry trends, best practices and developments.
• Developed performance KPIs to increase delivery and accuracy rates to 95%.
• Hands-on experience with CMS, CRM, Automation, Reporting/ Data Analytics, DAM, SEO and Work Management Software
Art Director/Creative Strategist
Aug 2012 - Jan 2016
• Mainly focused on strategy and strategic direction for all content and campaigns in a highly fast-paced environment.
• Identified opportunities for process improvement that decreased job turnaround time by 30%.
• Managed the strategy and creation of marketing content/collateral and sales support tools.
• Executed strategic plans with a solid partnership with product managers and other key stakeholders in B2B marketing segments.
• Key lead on establishing an startup environment to originate creative ideas; managed project time lines, drafted creative briefs and ensured consistency of the corporate brand.
• Conducted brand/product research and applied regulatory requirements (per legal).
• Executed creative jobs including, but not limited to: banners, brochures, digital ads, POGs, POS, in-store signage, photography and tradeshows.
Alliance Theatre
Capital One
Hewlett Packard
Georgia Natural Gas
Erickson Living
Embassy Suites
V8
Weight Watchers
BAE Systems
MetLife
Grey Worldwide, Big Table Agency, Iris Worldwide
Freelance Art Director
Feb 2009 - Jun 2014
Worked on many projects encompassing: direct mail, print, in-store displays, out-of-home, brochures, books and newspaper, radio, TV, interactive, guerrilla. Thrilled to help the agency’s vision come to life.
BBDO Atlanta
Jr. Art Director
Oct 2006 - Feb 2010
With much passion and gusto, worked on CPG and B2C projects encompassing: direct mail, print, in-store displays, out-of-home, brochures, books and newspaper, radio, TV, interactive, guerrilla and worked on winning two new business pitches.
E D U C A T I O N / C E R T I F I C A T I O N S
University of Illinois at Urbana-Champaign, MBA, 2018 - 2019
General Assembly, Digital Marketing, 2015 - 2016
The Creative Circus, Art Direction, 2003 - 2005
Drake University, BA Journalism & Mass Communication, 1999 - 2003
Lean Six Sigma White Belt, 2017
Google Ad Words Essentials Training, 2017