Creative | Strategy | Digital | Results
I was a student at the Creative Circus. Studied Art Direction and Copywriting. If you make it this far in the site, well, you're in for a bit of a treat. Maybe not. But I sure had fun working on these assignments.
These cards were slipped into purses, bags and coat pockets in public places.
Copy: “You probably never realized how vulnerable you are to pickpockets. You can avoid the permanent loss of cash and the hassle of canceling and replacing your credit cards with the American Express Travel Funds Card. For more details, visit www.americanexpress.com.”
These cards are placed in wallets, which are left in public places, such as coffee houses, subways, etc.
Copy: “When you lose a wallet, you lose your life. At least hold on to your money. With replaceable, reloadable, refundable American Express Travel Funds Card, you can avoid the permanence of losing everything at least get something back. For more info visit www.americanexpress.com.”
Effective and Canadian Made.
½ Page Ads.
Copy: “Extra Strength just means it wasn’t right the first time. Unchanged and unequalled for over a century.”
Tag: “Brutal Cough Relief.”
Effective and Canadian Made.
½ Page Ads.
Copy: “Created back when people expected medicine to taste like medicine. Unchanged and unequalled for over a century.”
Tag: “Brutal Cough Relief.”
Interactive Print, Direct Mail or Magazine Inserts.
Interaction: the ad starts one way, and like a children’s book, the tab is pulled, revealing a change in the environment. Here, there’s an additional towel added to the rack, an extra toothbrush, the toilet seat is put down and flowers are added to the vase.
Tag: “Find what’s missing.”
Interactive Print, Direct Mail or Magazine Inserts.
Interaction: the ad starts one way, and like a children’s book, the tab is pulled, revealing a change in the environment. Here, pizzas change to lean dinners, the ½ gallon of milk changes to a whole gallon, a container of salad is added and a few cans of diet soda are added to the refrigerator door.
Tag: “Find what’s missing.”
Interactive Print, Direct Mail or Magazine Inserts.
Interaction: the ad starts one way, and like a children’s book, the tab is pulled, revealing a change in the environment. Here, a photo is now above the bed, a pair of boxer shorts is on the bed, and the cat switches to a dog.
Tag: “Find what’s missing.”
Out of Home Ads
Tag reads: “Moving to Miami.”
Headline: “Guaranteed returns. Any time. Any reason.”
Out of Home Ads
Tag reads: “Joined a Nudist Colony.”
Headline: “Guaranteed returns. Any time. Any reason.”
Out of Home Ads
Tag reads: “I’m Jewish.”
Headline: “Guaranteed returns. Any time. Any reason.”